3 Unique Factors to Prioritise When Selling Acrylic Render

Settling on a particular rendering material is a common problem for most people since each element has its advantages and disadvantages. With most people seeking to stand out, acrylic renders offer a suitable alternative. Besides, acrylic renders are flexible and long-lasting when viewed against other products. Therefore, you should exploit these unique characteristics to market the product to a specific target client base. However, before ordering your first batch, you must make particular considerations to avoid making costly mistakes. This article highlights high-priority areas when selling acrylic render.

Substrate

The first factor to consider during rendering is the substrate. In the current construction market, careful thought should be directed towards the substrate material being used since this is the first aspect that most customers check. While many rendering materials are available, acrylic render is one of the best since it is versatile and can be applied on several surfaces such as blocks. Moreover, acrylic render is excellent since it is cementitious and results in superior works. However, a poor combination of rendering methodology and substrate affects the final finishing. For example, paintwork might fail to penetrate a wall properly. Although acrylic render is expensive, most customers seek value for money and opt for long-lasting material.  

Target Market

Identifying your target market is a central consideration that influences all other marketing and production aspects. Structurally, acrylic render has a shorter drying period compared to cement, with the material taking roughly 2-3 days to cure. Consequently, acrylic render is popular with individuals or organisations that desire to implement shorter projects. While acrylic render is equally useful in significant construction projects, the material is mostly used with new building technologies such as interlocking blocks due to its short healing time. Besides, the render looks chic and ensures that building exteriors exude modernity. As a business person, carefully analyse your target base to maximise sales.

Customisation

Providing customised products will ensure that you gain an edge over competitors and attract a broader clientele base. Customisation is the hallmark of acrylic products since it enables a homeowner to develop signature looks for a house and infuse unique character to a building. Thankfully, acrylic render comes in different forms and shades, which provides clients with many options based on taste and budget. For instance, textured finishes can be achieved with an acrylic render. Additionally, buyers can always go for their favourite colour, which increases the product's popularity among customers.